Fashionista style handbags, complete with their luxury logos and tags, are too prohibitively priced for the majority of mortals.
But an enterprising Lincolnshire couple are making it possible for more women to have the kind of bags toted by the WAGS.
Jo and James Trafford have set up Handbag Hire, an Internet service which works like an exclusive library.
The couple have invested in dozens of bags from tiny clutches for evening wear through to Gladstone-style bags so capacious they almost qualify as luggage.
Among the designers featured in the collection are Prada, Fendi, Balenciaga, Gucci and Louis Vuitton.
There are also bags by hot Los Angeles designer m.andonia, Fake Damier azur Handbags who is patronised by Paula Abdul and Jennifer Aniston, as well as funky Kipling bags with their furry monkey key-chain.
Former sales rep Jo, of Witham St. Hugh's, says she thought of the hire idea two years ago but held back at first because her three children were so young and she was worried that fashion trends in handbags were too fickle.
"I was worried about bags only being cool for a limited time- span," Jo says. "But after some research I realised there are many styles which keep their popularity.
"Of course, I am a handbag addict myself T8 LED Tube T8-1500mm - I have always had a weakness for really expensive bags and I guess my personal favourite is Fendi, or anything designer in green - my favourite colour."
Now the Traffords' twins Sophie and Tierney (six) and Max (four) are at school, Jo has launched Handbag Hire.
And while Jo does most of the running of the business, husband James is a co-director, which given that he is a rugby-playing police officer, means plenty of leg-pulls.
"When I find myself talking knowledgeably about different handbag styles it is rather worrying!" James says.
"It's a bit less easy to come across as butch when you can tell your Gucci from your Prada!
"However, I have to stay involved so I can make sure Jo doesn't keep all the bags for herself, which was my suspicion at first!"
Customers pay a pounds7.50 per month membership fee after which they can borrow as few or as many bags as they wish and keep them for up to a month.
Hire charges range from a minimum of pounds10 to pounds35 a week.
There is also a delivery charge of pounds9.95 per item, though this is waived for local clients.
Jo admits she has enjoyed turning her passion into her profession - especially the buying element.
So far the most expensive item in the collection is a Chloe Paddington bag (pounds1,150).
embroidered patches
And the most surprising is an Anya Hindmarch gold evening bag, which Jo discovered has a lining featuring graphic scenes from the Kama Sutra.
One of the best customers so far, Lucy Hoskins, from Dorset, says: "This is such a fantastic idea - I am mad on handbags but I can't really justify spending any more than pounds100 on one.
"This way I can spend less and have more bags - I can't wait for someone to start hiring designer shoes too."
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